Google Inc. has been established since the late 1990s. It has served many Internet uses and services – search engines, electronic mail, online mapping, social networking and advertising. It has developed many open source web browser and programs that cater to making business profits easier to acquire. Google AdWords is Google’s main source of revenue as this program provides various advertising opportunities for online businesses and actual stores.Through Google AdWords, marketing strategies could be fully realized through trouble-free methods like pay-per-click advertising, promotions through links targeted and redirected to vendor sites, banner ads, ad distribution in Google partner search networks like AOL search, Ask.com and Netscape. Having these multiple venues, one could be guaranteed of maximum exposure, which is an entirely positive factor in making a business flourish and succeed.Setting up an account with Google AdWords is an easy process. It would be just like setting up an e-mail account. The first you have to do is to go to the Google site. You would see at the bottom of the page, “advertising programs.” You would then be redirected to the Google Advertising Programs site. From there, you could choose between Google AdWords or Google AdSense. The former focuses on advertisers, which includes both the product vendor and the affiliate marketers; while the latter caters to site owners’ needs.When you already have an e-mail account with Google, you could also use this for your Google AdWords account. Once you have completed your Google AdWords account sign up, you would be redirected to a page wherein you have to click on “advertising programs” again. You have to enter you credit card number for future billing.Now in handling your AdWords account, you are allowed to design your own ads. You have the discretion which product details would be put in and preferably a tag line. Through these details, your product could easily establish a recall factor for prospective clients. However, there are some limitations Google AdWords has established in keyword publishing. These include gambling, firearms, ammunition, balisongs, butterfly knives, brass knuckles, beer, alcohol, tobacco or tobacco-related products, and prescription drugs. Other topics you should avoid are enlisted through Google’s site; type in “allowed keywords in AdWords”.Your ads would definitely have great exposure as Google would post your ads in the said partner search networks, and they would pop up whenever related topics are searched by Google site users.